LMG has enjoyed a three year association with Jimmy Kimmel Live, working on such projects as The Handsome Men’s Club, Reebok ZigTech, Android vs. Ben Stein for Google and T-Mobile, Jimmy Kimmel Unfriend Day, and The Jimmy Kimmel Hottie Body Workout and The Hottie Body Workout. LMG’s role has been to leverage tastemakers and manage the conversation in order to accelerate the adoption of Jimmy Kimmel Live viral content and driving public opinion.

AdAge.com recently ranked Jimmy Kimmel 6th in their Entertainment A-List Top Ten, citing that “the key to winning the cutthroat, ego-filled battleground for late-night TV isn’t about winning viewers looking for the next Johnny Carson, but winning younger demographics who don’t even know who Carson is.” Kimmel’s ability to reach out to fans via new platforms and create mixed media content with internet megastars like Justin Bieber and Drake has proved a highly effective strategy that has earned JKL millions of Youtube views and in turn impressed network management. Danielle Greene, ABC’s VP of late night programming told AdAge “These platforms, plus the show’s strong creative content, Jimmy’s unique perspective on newsworthy events and his great guests, have all contributed to making the show a trailblazer in the late-night arena. Advertisers have responded to our audience reach and our live commercials, which allow customized concepts that stand out and connect in unique ways with our audience.”

Read the rest of the Jimmy Kimmel / AdAge’s Celebrity A List article here.