LMG’s showing in Ad Age’s 2011 Top 10 Promoted Tweets once again proved the agency’s ability to outperform bigger competitors on the Twitter platform.

With budgets set at a fraction of other high performers listed including Volkswagon, Old Spice and Papa John’s, the success of LMG’s buzz building Tweet for the IamRogue Network / Wonder Woman campaign came from LMG’s innovative tastemaker distribution programs. Additionally impressive was that LMG’s Tweet was not from a well known product or celebrity, nor was it exclusive content.

Exemplifying Twitter sales chief Adam Bain’s comment that “Marketers are rewarded if they are good, not just if they’re loud.” LMG proved that they can spend smarter rather than bigger and still cut an impressive figure. By directing networks
of selected ‘tastemakers’ to distribute Tweets, LMG effectively repackaged and
channeled promotional material to fans from trusted sources. Smart thinking
resulted in more interaction, more exposure and higher overall engagement rates.

Read more about Ad Age’s take on who is #Winning on Twitter here.