LMG overperformed for Lionsgate by bringing additional star power to the campaign for the theatrical release of The Lincoln Lawyer. By drawing on its relationships in the music industry LMG was able to tap into the fan base for country megastar Trace Adkins. Adkins appeared in the film briefly and was originally contacted by LMG to sign copies of the script for a sweepstakes competition. LMG immediately saw the potential for a more mutually advantageous project that would promote both The Lincoln Lawyer and Adkins upcoming record, and secured two Lincoln Lawyer tie-in videos featuring Trace Adkins and the puppets from his latest music video.

These videos were then distributed through industry heavyweights ArtistDirect.com
and IamRogue.com. LMG was also able to push the videos through premiere
country music news source CMT ( Country Music Television), creating an additional
dimension to the theatrical release campaign.

LMG’s ability to ignite connections resulted in the creation of relevant, mutually
beneficial content that was then immediately widely distributed to fans through
partner networks. Creative thinking combined with the ability to move laterally
in parallel industries is just one of the aspects that differentiates LMG from
other agencies.