LMG’s ability to design innovative and intelligent solutions for social media were put to the test when Paramount engaged LMG to help build the buzz for the release of Dexter Season 4. LMG responded with ‘Dexterslice’, a riotously popular interactive tool that allowed users to add a slice to their profile picture and be included in a mosaic which displayed their image along with a favorite quote from the series. Showtime saw huge potential in the design, and commissioned LMG to create an additional experience to be featured at the Dexter ‘Game On’ experience at Comic con 2010.