Lady Gaga
Interscope Geffen A&MSocial Creative + Management
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LMG has driven the online social profiles of some of the planet’s biggest recording artists. In a series of successful relationships beginning in 2006, LMG has managed the social presence of Britney Spears, U2 and Justin Timberlake. In 2009, Interscope entrusted LMG with the social management of Lady Gaga, arguably the most internet integrated celebrity in history. LMG continually works to evolve Lady Gaga’s already formidable online presence and promote interaction with her ever expanding fan base. In 2010 LMG was able to partner Lady Gaga with ArtistDirect.com* and implement a sweepstakes competition for fans to win concert tickets. The contest was considered immensely successful, generating over 90k unique entries.
*Artistdirect.com is part of the Rogue Entertainment Network and a LMG client. According to the most recent comScore tracking numbers for May 2010, the combined entity (currently named “ARTISTdirect Rogue Network”) receives 34.1 million unique visitors per month worldwide with 14.2 million unique visitors per month in the US. The Movie Network is currently ranked # 9 in the ‘Movies’ category in the United States. The ARTISTdirect music network is ranked # 8 in the US and # 10 worldwide in the ‘music’ categories.