LMG was approached by M&C Saatchi on behalf of Reebok to assist with the seeding and social management of the 2010 ZigTech viral video campaign. The videos featured athletes and celebrities working out wearing only their ZigTech shoes and were designed to create buzz around the launch of the ZigTech product line. LMG set to work monitoring and managing online presence of the viral videos, seeding the videos to tastemakers and targeting online forums to increase exposure. LMG’s efforts contributed to the overall success of the videos by directly generating more than 500k video views.