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Seinfeld takes over the Tumblr logo for 24 hours, in the first of its kind


In non-hacking news: Sony Pictures Television has sponsored the first-ever takeover of Yahoo’s Tumblr, celebrating the allegedly fictional holiday of Festivus from Jerry Seinfeld’s classic sitcom “Seinfeld.” The studio’s meta-campaign centers on the…


Open Road innovates with the first instagram trailer ever for JOBS


LMG recently helped Open Road with the promotion of their film JOBS by helping to release the first ever movie trailer on Instagram. To date the earned media coverage has generated more than 100m impressions


How ‘Hunger Games’ Built Up Must-See Fever


SANTA MONICA, Calif. — Selling a movie used to be a snap. You printed a poster, ran trailers in theaters and carpet-bombed NBC’s Thursday night lineup with ads. Today, that…


Dexter Season 5 Campaign Nominated for a Primetime Emmy Award


LMG receives a nomination at the 63rd Primetime Emmy Awards for its work with Showtime’s agency of record Modernista on the 2010 Dexter Game On at Comic-Con ARG.  The combined…

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julia roberts

People: Julia Roberts Meets 9 Women Named Julia Roberts on Jimmy Kimmel Live!

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On Thursday, the Secret in Their Eyes winner stopped by Jimmy Kimmel Live!, where she was immediately greeted by nine other women via video conferencing who shared her full name.


Movie Pilot: Gal Gadot Defies Trolls by Showing Off Her Incredible Wonder Woman Physique!

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Gal Gadot has received a lot of hate recently from those who say her slim figure makes her inadequate for the role of Wonder Woman. However, the former Miss Israel and The Fast and the Furious actress has proven that she’s willing to prepare herself for the iconic DC comics role with a serious work out regime.


LA Times: Zoe Saldana to create digital content for AwesomenessTV’s Millennial Mom network

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“With modern moms on-the-go and online, the opportunity to create content specifically for them is exciting,” Saldana said in a statement. “The team behind Awestruck has already proven their expertise in reaching young audiences with AwesomenessTV, and we are thrilled to partner with them to collaborate on this new, promising venture.”

kevin costner

The Hollywood Reporter: Kevin Costner Headlines Inaugural Malibu Guitar Festival, Re

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Kevin Costner headlined the first annual Malibu Guitar Festival last weekend, an event that saw dozens of musicians performing in several venues. Guitarist Robby Krieger of the Doors performed at an…